UAE 3D Scanning Service Closes 5 Deals from a $3,750 Ad Budget
EZCA ran Facebook and Google Ads for a UAE-based 3D scanning firm targeting construction and architecture — generating 81 leads, 17 qualified, and 5 closed deals in 3 months.
TKES 3D Scan provides precision 3D scanning services for construction, architecture, and engineering clients in the UAE. Over a three-month campaign (September–November 2023), EZCA ran Facebook Ads and Google Ads targeting builders, architects, engineers, and landscape designers across the UAE. The campaign generated 81 total leads and 17 qualified leads from a spend of 13,778 AED ($3,752), with WhatsApp proving the highest-converting landing mechanism and 5 deals closed.
A specialized B2B service in a niche UAE market needed to build a qualified lead pipeline from zero.
3D scanning for construction and engineering is a high-value, low-frequency service — buyers exist, but they're not actively searching in large volumes and they need to trust the vendor's technical credibility before engaging. TKES 3D Scan needed to generate leads specifically in the UAE from professionals who had genuine, near-term need for scanning services: builders mid-project, architects specifying as-built surveys, engineers managing renovation or retrofit work. The challenge was reaching the right professionals efficiently across platforms where this audience wasn't self-segmenting through intent signals alone.
EZCA ran parallel campaigns on Facebook and Google, tested three landing mechanisms, and identified WhatsApp as the conversion winner.
EZCA structured the campaign across five audience segments: broad B2B targeting, construction industry professionals, architects, landscape designers, and engineers. Both Facebook Ads and Google Ads were activated simultaneously to capture demand across intent and awareness stages. Three landing mechanisms were tested head-to-head: the company website, lead forms, and WhatsApp. WhatsApp performed best — consistent with UAE B2B buyer behavior, where direct messaging to a business number reduces friction compared to form submissions. Campaigns were optimized weekly: new audience combinations tested, ad copy refreshed, creative iterated, and budget shifted toward higher-converting segments. The three-month window allowed enough cycles to establish reliable cost-per-qualified-lead benchmarks.
5 closed deals and a proven lead pipeline built from a sub-$4,000 campaign budget.
The campaign generated 81 total leads and 17 qualified leads from 13,778 AED ($3,752) total spend. Five of those leads converted to closed deals — a qualification-to-close rate of 29%. At 2,755 AED ($750) cost per closed deal, the return on ad spend is strong for a B2B service where a single project engagement typically represents tens of thousands of AED in revenue. The engagement also produced a validated channel model — WhatsApp as primary conversion path, Facebook and Google as complementary lead sources — that TKES can continue scaling.
Key metrics from this engagement
- Paid Social
- Paid Search
- Performance Marketing
- Meta Ads
- Google Ads
- Duration
- September–November 2023
- Stage
- Early
- Region
- MENA