SuperPet Builds a Data-Driven Pet Brand from Scratch
EZCA rebuilt SuperPet's entire analytics stack and ran multi-channel paid campaigns across five platforms, turning a data-blind startup into a conversion-optimized e-commerce operation.
SuperPet manufactures and sells healthy pet food online. EZCA audited and rebuilt their analytics infrastructure across Facebook, TikTok, VK, Yandex.Metrica, and Google Analytics, integrated end-to-end CRM tracking, and launched optimized paid campaigns on Google Ads, Yandex.Direct, TikTok, VK, YouTube, Instagram, and Facebook — driving measurable improvements in conversion and qualified lead volume.
SuperPet was flying blind — data inconsistencies across every analytics system made campaign decisions guesswork.
SuperPet had live ad accounts across multiple platforms but no reliable signal on what was working. Event tracking for add-to-cart, checkout, purchases, and email signups was misconfigured, producing conflicting data across Facebook, TikTok, VK, Yandex.Metrica, and Google Analytics. Without accurate attribution, budget allocation was reactive rather than data-driven. The team had no visibility into how each channel contributed to final sales, and no CRM integration to connect ad clicks to real customer outcomes. A growing pet e-commerce brand with genuine product differentiation was leaving conversion lift on the table.
EZCA rebuilt the measurement foundation first, then launched and scaled campaigns across seven channels simultaneously.
EZCA started with a comprehensive analytics audit — fixing event tracking across all five platforms and eliminating data discrepancies. End-to-end analytics was then integrated with SuperPet's CRM, making it possible to trace every customer from first ad impression to completed purchase. With clean data in place, EZCA ran a structured competitive analysis to identify positioning gaps and built a funnel nudge strategy targeting drop-off points. Paid campaigns launched across Google Ads, Yandex.Direct, TikTok, VK, YouTube, Instagram, and Facebook — each independently tested and optimized. On YouTube, a dedicated brand-awareness content strategy drove qualified reach. On Instagram and Facebook, behavioral audience segmentation enabled precise targeting, with systematic A/B testing of creatives and CTAs. Winning campaign structures were then scaled, with continuous monitoring ensuring budget flowed to highest-performing segments.
SuperPet moved from unreliable data to a fully attributed, multi-channel growth engine.
With accurate event tracking and CRM integration in place, SuperPet gained full visibility into channel-level ROI for the first time — enabling confident budget reallocation. Conversion rates improved as funnel drop-off points were addressed systematically. YouTube promotion lifted brand awareness and qualified lead volume. CTR improved across Instagram and Facebook as audience segmentation and creative testing compounded over time. SuperPet's market position strengthened: a brand that once relied on instinct now runs on data, and its growth trajectory reflects it.
Work we shipped
- Paid Search
- Paid Social
- Analytics & Attribution
- Performance Marketing
- Content Marketing
- Google Ads
- Yandex.Direct
- TikTok
- VK Ads
- YouTube Ads
- Meta Ads
- SEO
- Duration
- Ongoing retainer
- Stage
- Growth
- Region
- CIS