DOM9 Generates 177 Dubai Property Leads in First Month at Under AED 68 Each
EZCA launched DOM9's Dubai real estate campaigns on Meta before the site was live — generating 122 buyer leads at AED 68 and 55 broker leads at AED 52, across CIS, Europe, SEA, and the UAE.
DOM9 is a Dubai real estate brand offering properties from $300k, targeting both end buyers and international broker partners. EZCA launched Meta Ads campaigns across five property segments and two audience tracks — buyers and brokers — before the DOM9 site was even complete, delivering 177 total lead form completions in the first month at efficient CPL across multilingual and multinational targeting.
DOM9 needed to generate Dubai property leads and recruit international brokers simultaneously — with no live website and a diverse multilingual target audience across four global regions.
DOM9 was launching a Dubai real estate brand targeting high-net-worth buyers across CIS, Europe, Southeast Asia, and the UAE — with properties starting at $300k. The site was still under development at campaign start, meaning there was no landing page to drive traffic to. Simultaneously, the business needed to recruit broker partners: French, British, and Russian-speaking agents with English proficiency. Reaching both tracks required different creative, different copy languages, and different audience segmentation — all running in parallel under one campaign program before the brand had any established digital presence.
EZCA ran Meta lead-form campaigns across five property segments and two audience tracks — bypassing the missing website entirely with on-platform lead capture.
EZCA used Facebook and Instagram lead forms as the primary capture mechanism, allowing campaigns to go live before the DOM9 website was ready and capturing contact data directly on-platform with built-in lead validation. Five campaign directions were launched simultaneously: general Dubai real estate, specific developer projects (Emaar, Elington), Ras Al Khaimah properties (positioned around yield, casino proximity, and beach access), premium Jumeirah Bay apartments, and broker recruitment targeting French, British, and Russian-speaking agents. Ad creatives were built in both Russian and English to serve multilingual audiences across CIS, European, UAE, and Southeast Asian geographies. Dynamic ads were used for personalized content delivery. Creatives were periodically rotated based on CTR performance and creative fatigue signals. Campaign targeting was segmented in detail by region, enabling granular bid management per geography. Lead quality was monitored and processing recommendations were provided to the DOM9 sales team.
177 leads in month one — buyer and broker pipeline established before the website was even live.
The main property direction generated 122 lead form completions at AED 68 per lead. The broker recruitment track added 55 qualified broker contacts at AED 52 each. In total, DOM9 entered month two with an active pipeline across both business development dimensions — sales-ready leads for their property consultants and a network of international broker partners beginning to form. Launching on lead forms instead of waiting for the website removed weeks of delay from the acquisition timeline. The five-segment campaign architecture means DOM9 can scale individual property directions independently as inventory and marketing focus evolves.
Key metrics from this engagement
Work we shipped
- Paid Social
- Performance Marketing
- Analytics & Attribution
- Meta Ads
- Duration
- 1 month (initial engagement)
- Stage
- Early
- Region
- MENA