Aarna Generates 67 Dubai Property Leads at $35.89 Each in 2 Months
EZCA ran Meta Ads for Aarna's Dubai property agency over two months — delivering 67 leads at $35.89 CPL across CIS, Europe, Gulf, and Southeast Asia through Facebook lead form optimization.
Aarna is a Dubai real estate agency targeting Russian-speaking buyers interested in Dubai property for living or investment. EZCA ran Meta Ads campaigns from October to November 2023 across four audience segments and multiple geographies, generating 67 qualified property inquiries at an average CPL of $35.89 (131.81 AED) from a total spend of $2,404.83.
Aarna needed to fill their pipeline with Russian-speaking buyers for Dubai property — across four continents — with no established digital acquisition channel.
Aarna operates in one of the most competitive real estate markets in the world: Dubai property sold to Russian-speaking investors and expats. Their target audience is dispersed globally — across CIS countries, Europe, Gulf states, and Southeast Asia — and motivated by multiple different triggers: lifestyle relocation, investment yield, residency and citizenship, or simple diversification of assets. Reaching this audience requires precise multilingual targeting and the ability to test which buyer segment and message converts at the lowest cost. Without a structured paid acquisition program, Aarna had no way to predictably generate the volume of qualified leads needed to feed their sales process.
EZCA ran four parallel audience segments on Meta with Facebook lead forms as the primary capture mechanism, optimizing continuously across geography, creative, and lead form design.
EZCA defined four distinct audience segments: Russian-speakers wanting to buy property abroad, buyers specifically targeting Dubai, people seeking residency or citizenship of another country, and real estate investors. Two acquisition channels were tested — the Aarna website and Facebook lead forms. Lead forms outperformed the site and became the primary conversion mechanism, allowing contact data to be captured on-platform with lower friction. Campaigns ran across CIS, Europe, Gulf countries, and Southeast Asia simultaneously. EZCA iterated on audience selection, ad creatives, and lead form structure throughout the two-month window — continuously testing new audience combinations, writing and testing new ad copy, adjusting budgets, and refining the optimal lead form configuration for maximum completion rate. The best-performing creatives were identified and documented.
67 qualified Dubai property leads delivered in two months at $35.89 each — pipeline built from zero on a tightly managed budget.
The campaign generated 67 completed lead forms at an average CPL of $35.89 — well within the economics of a luxury property acquisition channel. Over 429,000 impressions were served and 4,817 clicks generated on a total budget of $2,404.83. The Facebook lead form approach eliminated website dependency and enabled Aarna to run high-converting acquisition immediately. The geographic segmentation across four global regions gave Aarna a clear picture of which markets generate leads at the best cost — intelligence that directly informs future budget allocation. The audience and creative framework developed over the two months is a repeatable foundation for scaling Dubai property lead generation.
Key metrics from this engagement
- Paid Social
- Performance Marketing
- Analytics & Attribution
- Meta Ads
- Duration
- October 2023 – November 2023
- Stage
- Early
- Region
- MENA